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Dopamine Dressing - G-Gees - Gina Sinclair

Dopamine Dressing

A little while back someone described G-Gee’s style as “ Dopamine Dressing”. I’d heard it around a bit and decided to look into it – turns out it describes G-Gee’s persona exactly!!

It’s basically about wearing clothes that make you feel good in order to boost your mood.

We’ve all got those favourite pieces in our wardrobe that make us feel extra great or remind us of a special event or person in our lives.

Check out the science behind this….

What is Dopamine Dressing?

Do you ever feel an extra special boost of confidence when you slip into your favourite outfit? It’s no secret that the clothes we wear can make us feel good, but why is that?

It turns out that dopamine dressing is a real thing and it’s all thanks to the neurotransmitter dopamine!

Dopamine is a chemical in the brain that is associated with pleasure and reward. When we wear clothes that make us feel good, it triggers the release of dopamine in the brain, which gives us that extra boost of confidence and happiness. It’s like a little reward for taking the time to dress up and look our best.

The connection between clothing and emotional well-being has been around for a long time. A 2012 study published by the University of Hertfordshire Press found a profound connection between mood and clothing, implying you should always go for what makes you feel good.

So next time you’re getting dressed, why not choose an outfit that makes you feel great?

So, How Do I Do This?

Dopamine dressing is a simple way to add a little extra spark to your wardrobe.

  1. To start, pick out a few pieces of clothing that make you feel confident and comfortable. These pieces should be in colours and styles that you like and that make you feel good.
  2. Next, accessorize! Add a bright hat, statement necklace, or a bold belt. These pieces will add a pop of colour and personality to your outfit.
  3. Finally, pick out a pair of shoes that make you feel confident and stylish!

Boost It, Baby

I’ve noticed a surge in requests for clothing with bold prints and bright colours (like my new Rainbow dress – have you seen it yet!?).

This trend is indicative of a shift in fashion preferences, as more and more people are looking for clothing that is eye-catching and stands out from the crowd.

Style, texture, and colour are frequently linked to memories and can all have psychological connotations.

G-Gee’s Dopamine Dressing Guide


Promotes energy, strength, and motivation and is perfect for kicking depression and negativity to the kerb. It’s also recommended for shy folk.

Shop: “Pocket Full of Posies” Sweetheart Dress 


Hello to a stimulated body and mind, with an influx of self-esteem and optimism. Say goodbye to stress when wearing orange. It’s suggested that those who have suffered trauma should consider donning this shade.

Shop: “Straight Street” Upcycled Jumpsuit


Cue: “I’m walking on sunshine!” Practice self-control with a touch of self-respect and confidence. Better yet, it fights fatigue and despair.

Shop: Upcycled Circle Skirt


Who doesn’t like a dose of balance, harmony, and compassion? It makes sense why wearing green eliminates confusion and self-pity.

Shop: Kilt to Wiggle


Ahh – cool, calm and collected in blue. We welcome feelings of healing, sharing, and friendship when wearing what has to be one of my favourite colours. There is no room for stress, anxiety, or anger while in blue.

Shop: “Shapely Spectrum Origin” Diamond Dress


The shade that encourages peace, relaxation, and slowing down. It makes sense why it would calm, and stop my biggest annoyance from happening – insomnia.


Fancy a little bit of pink? Pink helps to let go of the past, boosts spiritual understanding, and encourages those to move on. Wearing this playful colour is said to reduce aggression, who would have thought?

Shop: Flamingo Cocktail Dress

Click here to read more about dressing for your shape.

Let’s Go

Dopamine Dressing is an amazing concept that can have a huge impact on your life while also looking stylish and feeling confident.

So go ahead and give Dopamine Dressing a try! You won’t regret it.

About Me

G-Gee's is the owner and director of G-Gee's Sustainable Fashion and has a love for all things sustainable.

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